Tuesday, December 24, 2019
The Federalist Papers By Alexander Hamilton, James...
But the Federalists would not easily forfeit. They argued that the Constitution didnââ¬â¢t require a Bill of Rights. The Federalist Papers written by Alexander Hamilton, James Madison, and John Jay, summed up the thoughts of many Federalists. In Federalist Paper No. 84 Publius, a pseudonym under which they wrote, addressed Antifederalist worries, ââ¬Å"Bills of rightsâ⬠¦ are not only unnecessary in the proposed Constitution, but would even be dangerous.â⬠Publius argued that because the Constitution was ââ¬Å"founded upon the power of the peopleâ⬠the people surrendered nothing, and retained all rights not explicitly given to the federal government. Alexander Hamilton summed up this perfectly when he asked, ââ¬Å"Why, for instance, should it be said that the liberty of the press shall not be restrained, when no power is given [to Congress] by which restrictions may be imposed? Many federalists shared this view, arguing that a bill of rights would actually infri nge upon individual liberties, because such bill could not possibly cover every right the people were entitled to. Madison shared this view, adding that a bill of rights is a ââ¬Å"parchment barrierâ⬠and that the best way to protect individual and state liberties was to separate the powers among three branches of government. He opposed a bill of rights in the constitutional convention of 1787, in many of his contributions to the Federalist Papers, and at the Richmond convention. It wasnââ¬â¢t until late 1788 that Madison actually endorsed aShow MoreRelatedThe Federalist Papers : Alexander Hamilton, James Madison, And John Jay1094 Words à |à 5 Pagesauthors of The Federalist Papers are Alexander Hamilton, James Madison, and John Jay. The book is edited by Clinton Rossiter, and has introduction and notes by Charles R. Kesler. Alexander Hamilton was a delegate to the Constitutional Convention, along with being the first secretary of the treasure of the United States. Hamilton was a man of many things: a Government official, author, military leader, economist, lawyer, and political scientist in his short lifetime. As ambitious a man Hamilton was, he obtainedRead MoreThe Federalist Papers By James Madison, Alexander Hamilton, And John Jay1974 Words à |à 8 PagesThe Federalist Papers written by James Madison, Alexander Hamilton, and John Jay are one of the greatest collections of literature from the time period of 1787 to 1788 when the Constitution was being ratified by the states. This collection of eighty-five essays was written for the states, to help them better understand and grasp a concept of why they should vote for the ratification of The Constitution. Why did the Madison, Hamilton, and Jay write The Federalist Papers and what is there underlyingRead MoreThe Federalist Papers, By Alexander Hamilt on, James Madison, And John Jay1715 Words à |à 7 PagesThe Federalist Papers, written by Alexander Hamilton, James Madison, and John Jay, can be argued to be one of the most quintessential contributions to United States history. The series of eighty-five essays was published in 1788 to increase support for the ratification of the Constitution. The Federalist Papers were written to suppress Americansââ¬â¢ apprehensions regarding the creation of a stronger national government. Unlike the Articles of Confederation, the Constitution was fixated on how the newRead MoreThe Federalist Papers, By Alexander Hamilton, James Madison, And John Jay1357 Words à |à 6 Pages The Federalist Papers were a series of eighty-five articles in 1787-88 written mostly in part to persuade the colonies to ratify the United States Constitution. The papers were written anonymously by Alexander Hamilton, James Madison, and John Jay under the pseudonym ââ¬Å"Publiusâ⬠and addressed major concerns t hat the colonists expressed about the Constitution. One of their major concerns was the proposed bicameral legislatureââ¬â¢s ability to cooperate. The Constitution established a two-part CongressRead MoreThe Federalist Papers By James Madison, Alexander Hamilton And John Jay1513 Words à |à 7 PagesThe Federalist papers are a group of eighty-five essays written collectively by James Madison, Alexander Hamilton and John Jay. The papers were written as an attempt to advocate and further the progress of the ratification of the United States Constitution. Federalist Number Ten is the first essay of the series written by James Madison. In this essay, Madison is attempting to convey the dangers of factions or political divisions within a governing body. He believes that any well thought out unionRead MoreThe Federalist Paper, By Alexander Hamilton, James Madison, And John Jay1297 Words à |à 6 PagesThe Federalist Papers are a series of eighty-five essays written by Alexander Hamil ton, James Madison, and John Jay, which argued the reasons why the Articles of Confederation should be strengthened. These articles support the new constitution as well as seek ratification from the states. On November 7, 1787 John Jay published The Fourth Federalist Paper. In The Fourth Federalist Paper John Jay explains that the U.S should be unified under a central government rather than function as multiple independentRead MoreThe Federalist Papers By John Jay1184 Words à |à 5 PagesThe Federalist Papers Essay The Federalist Papers written by John Jay, Alexander Hamilton and James Madison were wrote to convince the people of the states that the newly written constitution would be a vastly better system of government than the articles of confederation, and that the states should ratify it. The purpose of Federalist Paper No. 51 is to inform the reader of safeties created by the constitutional convention to maintain separate branches of government, and to protect theRead MoreHamilton Madisons Role in the First American Political Parties778 Words à |à 4 PagesThe role Alexander Hamilton and James Madison played on the first political parties. Alexander Hamilton and James Madison were both very important political figures in the early years of our nation and their paths led them to two different political factions, The Federalist Party and the Democratic Republican Party, respectively. The years after the American Revolution were very hard on most Americans. The former colonies had huge debts to pay off from the war and the soldiers of the ContinentalRead MoreFederalist Paper No. 51, by James Madison561 Words à |à 3 Pagesgovernment to control the governed; and in the next place oblige it to control itself,â⬠are words written by James Madison in The Federalist Papers No. 51. The Federalist Paper No. 51 is one of several documents that compose the Federalist Papers, a series of essays written by James Madison, John Jay, and Alexander Hamilton promoting the ratification of the Constitution. In this particular paper, several principles are used as arguments for ratification. Specifically, a main argument discussed is theRead MoreFederalist Papers : The Federalist Paper1617 Words à |à 7 PagesPeriod 1 10/27/15 The Federalist Papers The Federalist Papers Ten and Fifty-One were the ideal papers written by Madison to support thà ¬Ã ¬Ã ¬Ã ¬Ã ¬Ã ¬Ã ¬Ã ¬e ratification of the Constitution. Out of all the federalist papers, these are two of the most important federalist papers. So what were the federalist papers? They were 85 essays written by three gentlemen: Alexander Hamilton, James Madison, and John Jay that explained particular provisions of the Constitution in detail. Alexander Hamilton goes on to be the first
Monday, December 16, 2019
Investigation into the impact of tourism on Croyde and Newquay Free Essays
string(116) " is famous for the surfing championships, held at Fistral Beach, which attract competitors from all over the world\." In this Coursework I have decided to compare and contrast Croyde and Newquay as they both have similar tourist attractions and geographical features. They also differ in some ways and I aim to find out how, why and what has caused this. I went down to Newquay on the 6th of august when both the Ripcurl board masters and the Newquay music beach sessions were on so this was a prime time to get some useful results. We will write a custom essay sample on Investigation into the impact of tourism on Croyde and Newquay or any similar topic only for you Order Now I went down to Croyde on two occasions, 11th august when nothing spectacular was on and then again on the 7th September when the Jesus surf classic competition is on so this was also a prime time to get some useful results. I have always loved the outdoors and taking part in extreme sports that use geographical features to their advantages so I guess this is why Geography has been something that has always interested me mainly because I have wanted to know why natural anomalies occur such as waves. I have decided to study the impacts of tourism on two similar areas; Croyde and Newquay are both holiday destinations that I have visited and that I am familiar with which has influenced my choice to use them in my coursework. Even though they are 86 miles apart they share similar characteristics such as popular surf locations because they share the same sea. I went to Croyde and Newquay within the same week to get some fair tests. Obviously there were certain factors that still made this test unfair. I went to Newquay on the 6th, which was in the middle of the very popular Ripcurl Boardmasters and the music week beach sessions. So there will obviously be more tourists in Newquay. I am trying to find out what and how tourism effects these two holiday destinations. I would have preferred to take some results a few years ago and see how Newquay or Croyde have developed because of tourism but this was not possible so instead I will compare the two. Here are two maps showing the places I have studied. My objective in order to help me find out what I need to find are as follow: * To find out how many tourists visit for what reason. * How far and how people travel to visit these areas. * What accommodation tourists stay in when they visit these areas. * How much litter pollution touristââ¬â¢s cause. LITTER COUNT AND CAMP SITE SURVEY * How much the local economy is supported by tourist business. Background knowledge Croyde Croyde Bay in Devon is a village on the west-facing coastline of North Devon. It is rare but to some surfers the village is known as ââ¬ËThe Place of Legendsââ¬â¢ or ââ¬ËThe Place of Kingsââ¬â¢ due to the way that the village is almost perfect and so is the beach. It is a favourite destination for families and surfers alike. The name Croyde is believed to have derived from an Anglo-Saxon settlement in the area. Croyde village is a charming little hamlet of thatched cottages with many places to eat, buy gifts and hire beach equipment ââ¬â including surfboards. It has many popular spots neighbouring such as Watersmeet in lyton/lynmouth, Golf in Saunton and Walking areas that make this area worth staying both on a holiday and as a day trip. During the 20th century Croydeââ¬â¢s development was based on traditional ââ¬Ëseasideââ¬â¢ tourism. Before this the village was based on the local agriculture. The past 30 years has seen large increases in younger-age visitors develop around surfing. It is home to several small campsites, a small retail area in the centre of the village, and a large holiday park, Ruda Holiday Park, operated by Parkdean Holidays. Walking is also a very popular attraction for tourists with the South West Coast Path giving access to the spectacular Baggy Point, which is owned by the National Trust. Croyde has three pubs in the village: The Manor, Billy Buddsâ⬠, and The Thatched Barn Inn. As far as education goes the children in croyde share the Georgeham Primary School with many of the neighbouring villages. For secondary education they have to go to braunton for either the Community College or Braunton School. Croyde beach is placed in a sheltered bay measuring at 0.8km long. The shallow slope of the beach means that the high and low water marks are 500m apart making this beach safe for children. Surfing is another popular attraction in croyde. Although the rides are generally pretty short on the beach though, the waves tend to pitch up and break fast making it attractive to shortboarders. The beach forms the middle section of a trio of sandy beaches north of the Taw estuary. 6 km long Saunton Sands is 1 km to the south, 3km long Woolacombe Sands, divided into Putsborough and Woolacombe beaches, 1.5 km to the north. There were several drownings on the beacj in the 1950ââ¬â¢s causing the local authoritites to introduce some lifeguards. There is a break some 3/4 mile offshore that breaks when the beach of Croyde is closed out by large swells. The population is split neatly into two polarized but quietly coexisting groups: half the locals are bungalow-inhabiting retirees, the other half are the surfers (almost all of whom are under 30). Surfing is a religion there. Newquay The first signs of settlement in Newquay consist of a late Iron Age hill fort/industrial centre which exploited the nearby abundant resources and the superior natural defences provided by Trevelgue HeadNewquay was originally the fishing port of Towan Blistra before the ââ¬Ënew quayââ¬â¢ was built in the fifteenth century. The quay was used for the import of coal and the export of mined ore. For many years, the main industry was pilchard fishing and salting. These days Newquay is the resort with all the nightlife but not so much of the original culture. Newquay is famous for the surfing championships, held at Fistral Beach, which attract competitors from all over the world. You read "Investigation into the impact of tourism on Croyde and Newquay" in category "Papers" The main town beaches are Towan, Great Western, Lusty Glaze and Tolcarne, all of which are reasonably sheltered and safe for swimming and sun worshipping. Newquay has two secondary schools, Newquay Tretherras School is a state-funded specialist technology college and Newquay Treviglas which is a specialist business college. Surfing is also a very large part of newquays tourist attraction holding numerous surfing international and local competitions the latest being the ripcurl boardmasters. Fistral bay has very clean wave sucsetions that make it ideal for surfing. Being 0.75km in length it is a resonable size. It is often very crowded in the summer both on the beach and in the water. The cribbar, named after the reef which stretches half a mile from the beach, is a legendary wave that only breaks at Fistral Beach around once every 2 years. This incedible swell can reach heights of around 40 feet. It was first surfed in 1967 by Jack Lydgate, Bob Head and Rod Sumpter. The recent explosion in interest in surfing large waves has spured many international surfers both pro and ameteur to come and visit newquay to tr out the waves and the community of newquay. Newquay is well known for its lively nightlife. Nightclubs such as Berties, Tall Trees and Sailorââ¬â¢s attract well known international DJs. Newquay has been a popular destination for hen and stag nights as the town now has a lap-dancing club and the explosive nightlife attracts people to hold them here. The town has a permenant population of around 19,423 but this can increase to 100,000 or more in the summer because Newquay has a large stock of holiday accommodation. Which is not surprise when you think that it was home to the author of Lord of the Flies and The Beatles filmed part of the Magical Mystery Tour film in Newquay. Scenes were filmed at the Atlantic Hotel and Towan Beach. As we know travel all over the world has become cheaper and cheaper with more methods of travel and more people being able to travel. Flights have become very cheap compared to how they used to be making tourism from England go abroad so places like newquay and croyde have been forced to make their own efforts to attract tourism back to Cornwall. They have risen to the challenge by using their advantage of the Atlantic coast and focused on surfing. From the tourism they received from tourism certain places in newquay and croyde decided to get benefit from this and so extended ways that they could make money out of tourism and so increasing the attractions for tourism. Newquay had introduced many nightclubs and bars whereas croyde introduced a young personââ¬â¢s arcade directly implying that they get more families with young people then older couples. Both of the towns have had to increases accommodation and have done this by opening campsites and converting houses into hotels and other forms of accommodation. Method During this I will be stating what data I want to find out, how and why I am going to be collecting the certain parts of data. Why do tourists visit these destinations? In order to do this I need to include this as part of my questionnaire. To find out who comes to these destinations and why they come here. A questionnaire is the best way to find out sufficient results for this question as I can ask questions that are to the point and get exact answers from the people who affect the areas of coast both humanly and environmentally. On the day I am going to stand in the streets of Croyde and Newquay asking people if they wouldnââ¬â¢t mind spending a little time to fill out my questionnaire. Once I have done this I will collect the data and group in a format I can easily read and relate to, I gave out 30 questionnaires in both Croyde and Newquay because I thought 30 wasnââ¬â¢t too low i.e. I could still get sufficient data from this amount and it wasnââ¬â¢t too many as I didnââ¬â¢t have as much time as I would have liked. I stood in similar spots in both Newquay and Croyde to make it even ââ¬â The main beach entrance, the beach car park and the main shopping area (central town). I did this as I could gather the information quicker, as they are the busiest spots, and I could also go about other tasks whilst theyââ¬â¢re such as a tax disc survey. With the questionnaire I simply asked every other person who walked pass me. This is because I am then asking a wider range of people as if I ask ever person I see then some may be related whereas if I leave it every other one there is a stronger likely hood that they are not together therefore getting no repeats. How far and how people travel to these locations. In order to do this I will be asking how people have travelled and how many with in a questionnaire as I can get the precise information I desire but I can take a tax disc survey to find out how far, this will be a lot quicker therefore enabling me to get more results. I will carry out the tax disc survey in a car park and look on carââ¬â¢s tax discs and where they have been stamped, this may not be very accurate as people may travel a fair way to get there tax discs as post offices are closing down. The more results I get the higher the precision of my work is. This is important as the further people travel to these locations makes me think that the change in tourism has been spread wider and heard more further away possibly making the change larger and more attractive to the majority of people looking to travel in England. On the day I will hand out my questionnaire and ask people to take part in my coursework and with the tax disc survey I will go into two or three car parks co llecting the locations that people have travelled to reach this destination. Once I have done this I will group all my data into workable format. With the tax disc survey I will work out the carbon footprint of the data I feel applicable. I have done this so I can work out how far the attraction of the effect of tourism has spread. What accommodation tourists stay in when they visit these areas? In the questionnaire I have included the request of information on the touristââ¬â¢s accommodation. This will help me again as the more people who use hotels will suggest the more hotels there are and therefore the demand for them is greater. This will help me because I will be able to know whether the most popular forms of accommodation require more or less litter pollution to the area or whether the owner takes the litter under their responsibility. I will do this again by using the format of my questionnaire, as this will be a strong and effective source. How much litter pollution touristââ¬â¢s cause? In order to get the results I want to answer this objective I will take a litter count by recording the amount of litter I see in a 2mà ¯Ã ¿Ã ½ then I repeat this every 20m and I will also include an Environmental Perception Grid in my questionnaire assuring I get both raw data and peopleââ¬â¢s opinions on the amount of litter in the area. Once I have done this I can then result in concluding what I have established following-onto linking it back to the main aim of this coursework and whether the tourism impact on the two different places was positive or negative. How much the local economy is supported by tourist business? I will do this entirely based on a land use classification sheet that I have done. I did this by walking through the main street of the two towns marking what shops were what and concluding what they were used for and who they were there for. Hopefully I will find a great difference in the two places here resulting in my conclusion saying how tourism has affected these two places in different ways. I will have to talk about how and why the area has let tourism effect it in this way in comparison to the way the other place has let is change it. Results with Analysis. For this part I will be putting my data for both Croyde and Newquay into appropriate charts so I can directly compare the data against each other then writing what the data tells me before relating what I have found out directly back to my main objective. To do this I will work through each method accordingly slowly producing my main conclusion to this piece of coursework taking into account applicable pieces of data and using these to back up my opinion on my investigation and how tourism has effected both then I will give my opinion on whether itââ¬â¢s a positive or a negative effect. Why do tourists visit these destinations? I have put the data from my questionnaire in two bar charts that I can compare directly. The reasons for visit in both places in very similar but the duration of the visit are very different. Croyde has 20 more people visiting for a week and Newquay has 20 more people visiting for 3 days. I think this is strongly representative of the way they have both differed in changing as 3 day trips tend to be made by younger people who have gone down for a specific reason. However week + holidays is often family orientated as they have gone down to spend some time away. I took this data in the summer holidays which backs my point up. I have also taken the ages and put them in a graph as I think it will help me conclude the way I think tourism has changed either place as the reasons, I feel, will be more pronounced with a given age group. The age of people asked was very similar showing me no evidence that the change in tourism has made the ages visiting any different. As the young age group is the largest I think this was their main aim as I think this would be the largest market. I think Newquay and Croyde have changed in different ways but they have still managed to attract the same main target market. The age group in Croyde was more evenly spread than Newquay so maybe Croyde has changed more appropriately for all age groups. In order for me to differentiate the ways they have changed and whether this difference in change was good or bad I will need to look else were as the reason and length of visit has given me no reason to believe the reasons for visit are any different. How far and how people travel to these locations. All people questioned in Croyde either got their on a bike, by foot or by a car, however, people who were questioned in Newquay only arrived on motorized vehicles 7% even arriving on a plane. Newquay has this choice as it has its own airport and train station as well as very frequent public services running till 3am at night to the surrounding areas, this has enabled newquay to have tourists from France whereas croyde isnââ¬â¢t as main-stream as Newquay making it not as widely known mainly because of its lack of public transport, this is mostly dues to its lack of size, roads and economy couldnââ¬â¢t support such methods of transport certainly as the village stands. In Fig. 7 you can easily see that there are more places than in Fig. 8. This is mainly a result of what I have just explained in order to back up further my point I have worked out the distance between Croyde and Newquay and were their tourists travelled from creating a circle of influence that I can directly compare. This will help me as part of my conclusion will be on whether the difference, if any, in the way tourism has developed is a good thing on the area and although this may be a good thing that they are attracting people on the area obviously the further away people travel the longer they are driving and therefore the larger their carbon footprint. Fig. 9 clearly shows that newquay has a much larger circle of influence obviously this is very good for the locals so far as tourism means money for workers there however environmentally this is a negative. What accommodation tourists stay in when they visit these areas? This is hugely dependant on the land the area has and how available the area lends itself to things such as hotels. To do this I have put a question in my questionnaire about accommodation then I will be, again, plotting both Newquayââ¬â¢s and Croydeââ¬â¢s data against each other just to make the difference as well as numerical making it visual as this will be easier to remember and makes it easier to remember as numbers or percentage can often be to close and therefore rounded distorting the comparison. As we can see in Fig. 10 93% of people who visited croyde either camped or stayed in bed and breakfasts. They also rented houses (holiday homes ââ¬â Self catered) however Newquayââ¬â¢s largest majority with 40% was people who stayed in hotels. There are so many hotels in Newquay making this such an available option for tourists. Croyde has few hotels as such however they have many bed and breakfasts and self service accommodation options. Camping and holiday homes are popular as many prefer to save money and cater for themselves I think this is because most of the tourists in Croyde are families as apposed to Newquayââ¬â¢s being in their late teens ââ¬â early 20s. Newquayââ¬â¢s demand for hotels is so big people are renovating rows of houses into series of hotels. There has been so much of this over the last few years because of Newquayââ¬â¢s growth. How much litter pollution touristââ¬â¢s cause? Now that we have established what accommodation tourists use when visiting these two destinations I want to see what effects this has on the two towns so far as litter is concerned. This clearly shows that newquay has a higher litter concentration than Croyde which surprises me on the fact that 50% of Croyde accommodation is camping which I though would create terrible litter problems however newquay is considerably larger than croyde making the tourist capacity larger so I have decided to repeat this test in the exact same places but with people instead of litter. I have done this by counting every person that passes my left and right leaving ahead and behind, then like the litter count I will walk 20m before I take my next count. This shows that both of the beaches were the busiest places however Newquay does have more people but there isnââ¬â¢t such the significant difference that there is compared to litter. In the questionnaire I have asked people what they think of the area in terms of the factors that tourism could have affected. How much the local economy is supported by tourist business? A vast majority of the local services in Newquay and Croyde are run by local people making tourism a highly important part of their lives as it is tourists who would be mainly targeted in two popular tourist destinations. I have drawn up and filled out a land-use classification table to help me with this also using the questionnaire to find out who actually uses the facilities that these two areas have to offer. Obviously being holiday destinations alone answers my question alone as they obviously do rely on tourism to keep their jobs going. Fig. 15 shows that both Croyde and Newquay have facilities for all their tourists. I can s a majority of the 30 people asked have used nearly every facility. So as they rely on tourism they have made the Facilities well as evidently tourist use them. Fig. 14 shows that a lot more of how the two towns have let tourism change them in different ways. Newquay has concentrated on the entertainment market whereas (Fig. 15) Croyde has concentrated on the outdoors sports such as beach activities and waling. I can tell this as a larger percentage of people asked had used the entertainment facilities in Newquay where most people in croyde had used the beach, walked or the sports equipment hire. Conclusion Researching two similar holiday destinations in depth has clearly painted a picture for me so far as how they differ in the way they attract tourists and what the tourists do, where they stay and how they travel to their destination be it Newquay or Croyde. I think I have been fairly successful so far as achieving my main aim however there are things I have learnt on the way that I would have done differently had I been given more time and facilities. The main reason I think Newquay has changed from Croyde yet their aims are the same is that Newquay is a lot bigger than Croyde making it easier to build on and sustainable as Croyde has narrow roads and a small population which would be directly effected if the town were to expand outwards. Newquay however has lent itself to this very well having fairly flat and available land. Newquay has changed this way as there is far more money in the long run for large amounts of tourists and throughout the winter they will still get tourists as they have many hotels 50% of people asked camped in Croyde and few people will want to do this in the winter. I think overall I have tried hard and succeeded in comparing Newquay and Croyde. They differ in many ways and couldnââ¬â¢t be more similar in others making them attractive for different reasons. Evaluation Had I been given the chance to do this again I would put in deeper research into the area and mainly extending my questionnaire and asking 100 people as the more people questioned the more reliable my result however this would not need to be a necessity as I effectively took a random sample of many as I randomly asked every other person (that was the only reason I chose them) making them as reliable as possible. I went to croyde when I Ripcurl board masters was on but I firstly went to croyde when nothing was happening so I decided to make this fair by going back to croyde when a surf festival was on. There were many tests I took that had no help to my main aim making them completely invalid and therefore wasting some of my time that I could have spent else where. Hopefully these downfalls in my research havenââ¬â¢t affected my outcome too much. I would repeat my results and do them all round the year as in summer obviously I would have more results than the winter I would like to see how the change of year/weather change my results and see whether the public prefer this change and therefore prefer these areas in winter. How to cite Investigation into the impact of tourism on Croyde and Newquay, Papers
Saturday, December 7, 2019
Public Relations Theories for National Culture - myassignmenthelp
Question: Discuss about thePublic Relations Theories for National Culture. Answer: Introduction Culture has been defined by Geert Hofstede as a combined arranging of the mind which differentiates the adherents of one category or group of people from others. He has divided culture into two parts - national culture and organizational culture. National culture is all about value differences among groups of nations or areas, whereas, organizational culture is related to the differences among organizations or sections within the same organization, also known as sub-cultures. Hofstede identified six dimensions by which one could distinguish between cultures, with the help of Michael Minkov and Drs Michael Bond (Minkov and Hofstede 2012). These six dimensions of culture are: Power Distance Index (high versus low). Individualism Versus Collectivism. Masculinity Versus Femininity. Uncertainty Avoidance Index (high versus low). Pragmatic Versus Normative. Indulgence Versus Restraint. In this report, two dimensions would be taken into consideration for discussion - Uncertainty Avoidance and Pragmatism. Discussion The dimension of Uncertainty Avoidance is used for describing the way people copes up with anxiety. Nations or societies that have a high Uncertainty Avoidance score, people try making their lives as foreseeable and manageable as conceivable. If they discover that they are not in restraint of their own lives they might be interested to discontinue attempting completely. People who live in countries with a low Uncertainty Avoidance score have a demeanor of being more relaxed, inclusive and open. It must be noted that risk avoiding and uncertainty avoiding are not the same thing. Hofstede has stated that people in high-scoring countries might actually be prepared for engaging in risky conducts, exactly for the reason that it reduces uncertainties or for avoiding failure (Shah 2012). On the other hand, the dimension of Pragmatic versus Normative, also known as Long-Term Orientation, is referred to the mark to which people require explaining the incomprehensible and is sturdily associate d with religiosity and nationalism. This dimension was added by Hofstede later on, due to which it lacks in depth of information which is present in the first four dimensions. Generally, countries scoring high in this dimension are inclined towards being more pragmatic, long-term oriented, modest and thriftier. Countries that score low in this regard have people who are highly religious and nationalistic. Importance is given to self-development, besides an individuals desire of pleasing their parents (Brockmeier, Olson and Wang 2013). Hofstede's research has been seen as a better than average start for comprehending the stream of worldwide and definitive communiqu, and public relations. His work created as investigative for worldwide communication in the midst of a period when the domain of public relations endeavored to alter its preparation to management theories and actions. Top analysts, for instance, those related with the Excellence explore fought that public relations were a "management process" and that once public relations specialists got to the prevalent alliance, the public relations limit would be regarded and appreciated. Hofstede's regulatory emphasis is legitimate given the possibility of his examination that checked on specialists at all-inclusive branches of IBM. Swinging to Hofstede's work to aid elucidate general public relations was typical for public relations specialists (Hofstede 1984). As a one of the cultural qualities, uncertainty avoidance can be illuminated by the level of society's flexibility for dubiousness and uncertainty (Taras, Steel and Kirkman 2012). Originality and ambiguity are known as disturbing musings for a couple of countries on the planet. These countries decay facing with uncommon considerations, particular sorts of people and various routines. They would incline toward not to be defied with peculiar things and demand to dodge conceivable struggles. They furthermore attempt to change perfect quality with inconsequential danger. These countries are referred to as high uncertainty avoidance countries. Conversely, new thoughts and new conditions are not disturbing musings for some unique countries that are called as low uncertainty countries. High uncertainty index countries have multitudinous institutions, headings and rules to cut down uncertainty and regulate everything. It is assumed that all issues can be dealt with the official authorization s. In Australia, companies that have shown signs of uncertainty avoidance are News Limited and Fairfax. Swinging to low uncertainty avoidance countries, individuals couldn't care less for genuine controls. It is assumed that measures are not essential to deal with issues. People advantage from instructions exactly when they require. For instance, in high uncertainty avoidance index countries, an affiliation is outstandingly organized that displays the communication channels unmistakably, job descriptions in to a great degree detail. In any case, in low uncertainty avoidance countries' affiliations couldn't care less for a lot of standards and headings. They feel constrained by the principles (Frijns et al. 2013; Matusitz and Musambira 2013). It was recommended that individuals that carry on entrepreneurially hunt for the open entryways in markets that are active, by their understanding frameworks and aptitudes to see and oversee uncertainty. Their capability while working under unce rtainty circumstances may in like manner be established on motivation and risk-taking affinity. In contrast, the noteworthiness of business undertaking on the economy must not be disregarded. Fundamental advancements of entrepreneurial firms fill in as a stimulus for transforming into an active or possibly one of a kind liberal conditions (Hwang and Lee 2012). With the objective that business endeavor enables monetary improvement by causing progressions, to change and making it conceivable to go into new markets, making new jobs and extending contention (Pendiuc and Lis, 2013). Since economy now contains ingenuity, improvement, business venture and inventive capacity rather of just data based activities (Kong 2013). In this manner, one may state that business undertaking is impacted by culture, which controls individual's direct and personality and it impacts fiscal improvement by methods for collection of supply, headway, exit and segment of firms and so on. Long-Term Orientation (LTO) measures the hugeness an overall population adds to the future, versus the different circumstances. In high long-term arranged social orders (e.g., China), future prizes are underlined; eagerness and thrift are focal. Social orders with low long-term orientation focus on excellences connected to the past and the present, for instance, custom, snappy dauntlessness and social duties (e.g., Bangladesh). In a long-term orchestrated culture, by then, PR experts need to fathom the estimation of long-term obligations and expand their PR plans far into what's to come. PR experts in a low long-term arranged culture should review that people require happens rapidly. Moreover, in low long-term masterminded social orders, change tends to happen more rapidly, in light of the way that long-term duties don't go about as a weight (Venaik, Zhu and Brewer 2013). PR works best when an affiliation concentrates on achieving specific a couple of year, yearly, and shorter-term c ommunication goals. . In Australia, companies that have shown signs of long term orientation is Australian finance Group. A couple of delineations: getting the opportunity to be doubtlessly known as outstanding amongst other ten associations in a business claim to fame; influencing a base number of sales to ask for consistently; raising a capital pool; familiarizing another product with distribution channels and end-customers. Science among client and PR firm is the principle marker of advance (Lee, Trimi and Kim 2013). Conclusion Culture has been outlined by Geert Hofstede as a combined arranging of the mind which differentiates the adherents of one category or group of people from others. He has divided culture into two parts - national culture and organizational culture. National culture is all about value differences among groups of nations or areas, whereas, organizational culture is related to the differences among organizations or sections within the same organization, also known as sub-cultures. Hofstede identified six dimensions by which one could distinguish between cultures. Inside cultures, six dimensions exist - Power Distance Index (high versus low), Individualism Versus Collectivism, Masculinity Versus Femininity, Uncertainty Avoidance Index (high versus low), Pragmatic Versus Normative, and Indulgence Versus Restraint. In this report, two dimensions have been taken into consideration for discussion - Uncertainty Avoidance and Pragmatism. These two dimensions have been discussed in terms of thei r usage and application in business. References Brockmeier, J., Olson, D.R. and Wang, M. eds., 2013.Literacy, narrative and culture. Routledge. Frijns, B., Gilbert, A., Lehnert, T. and Tourani-Rad, A., 2013. Uncertainty avoidance, risk tolerance and corporate takeover decisions.Journal of Banking Finance,37(7), pp.2457-2471. Hofstede, G., 1984. Cultural dimensions in management and planning.Asia Pacific journal of management,1(2), pp.81-99. Hwang, Y. and Lee, K.C., 2012. Investigating the moderating role of uncertainty avoidance cultural values on multidimensional online trust.Information management,49(3), pp.171-176. Kong, D.T., 2013. Examining a climatoeconomic contextualization of generalized social trust mediated by uncertainty avoidance.Journal of Cross-Cultural Psychology,44(4), pp.574-588. Lee, S.G., Trimi, S. and Kim, C., 2013. The impact of cultural differences on technology adoption.Journal of World Business,48(1), pp.20-29. Matusitz, J. and Musambira, G., 2013. Power distance, uncertainty avoidance, and technology: analyzing Hofstede's dimensions and human development indicators.Journal of Technology in Human Services,31(1), pp.42-60. Minkov, M. and Hofstede, G., 2012. Hofstedes fifth dimension: New evidence from the World Values Survey.Journal of cross-cultural psychology,43(1), pp.3-14. Pendiuc, T. and Lis, E.C., 2013. Analysis of entrepreneurship in Romania comparative with the EU countries-27.Probles of Management in the 21st Centry,8, pp.81-93. Shah, A., 2012. Uncertainty avoidance index and its cultural/country implications relating to consumer behavior.Journal of International Business Research,11(1), p.119. Taras, V., Steel, P. and Kirkman, B.L., 2012. Improving national cultural indices using a longitudinal meta-analysis of Hofstede's dimensions.Journal of World Business,47(3), pp.329-341. Venaik, S., Zhu, Y. and Brewer, P., 2013. Looking into the future: Hofstede long term orientation versus GLOBE future orientation.Cross Cultural Management: An International Journal,20(3), pp.361-385.
Saturday, November 30, 2019
Intellectual Development Of Children Essays - Child Development
Intellectual Development Of Children In two separate issues of "Time" magazine, the intellectual development of infants and preschoolers was analyzed with contrasting viewpoints regarding the development of their brains and the views regarding how best to encourage the cognitive abilities of these young children. In the earlier issue, dated February 3, 1997, the special report consisting of two articles titled "Fertile Minds" and "The Day-Care Dilemma" the theories of Jean Piaget's cognitive-development are supported. In the latter issue, dated October 19, 1998, the special report titled "How to Make a Better Student" focused on refuting the theories supported in the earlier issue of this magazine. Understanding the influence of Piaget's and other's views on intellectual development of young children on the contrasting views of this topic and how it reflects contemporary opinions on how young children should be raised is the focus of this paper. Hopefully, these contrasting articles will provide a more holistic understanding of Piagetian theory and its application to real-life situations. I. Children's Intellectual Development: Preoperations By the age of 3 and 4 years old, children have attained what Piaget called functions or "preoperations" that enable young children to perform a number of feats far beyond the capabilities of infants (Piaget, 1950). Infants concentrate on constructing a world of permanent objects. Once constructed, these objects will be known to exist even when they are no longer present to the infant's senses. Preschool children, in contrast, are constructing a world of qualities and properties that different objects share in common. They are beginning to identify and name colors, shapes, textures, density, and so on. At this stage, children are beginning to understand same and different as these terms refer to properties. At the same time, it is necessary to recognize that these classes are formed only on the basis of perceptual attributes such as color and form and not on the basis of any quantitative characteristics. Moreover, although children can name and identify members of different classes cow, dog, or car, they cannot as yet operate on these categories in a systematic way. That is to say they cannot logically add categories and recognize that cats, dogs, and cows are all animals. Nor can they logically multiply classes and appreciate that a cat is both a cat and an animal at the same time. In short, the one-many or quantitative dimension of classes escapes young children. Only when they have attained the concrete operations of childhood (age 6 to 7 years) will they begin to be able to coordinate sameness and difference and arrive at the notion of a unit that is basic to all quantitative thinking. A unit, for example the number 3, is at once like every other number in that it is a number but also different in that it is the only number that comes after 2 and before 4. Once children have a notion of a unit, they can engage in numerical as well as logical addition and multiplication (Gesell, 1949). The young child's limitation with respect to operating on classes is most evident when we ask them to define a word. Young children routinely define words by describing their functions; an apple is to eat; a bike is to ride. Only when they attain concrete operations at about the age of 6 or 7 years will they begin to define terms by nesting them in higher order classes, where an apple is a fruit, and a bike has wheels--you go places with it. Occasionally young children may define a word by placing it within a broader context, but this is often an anticipation of later intellectual achievement, not a true reflection of the young child's competence (Carey, 1989). In the "Fertile Minds" and "The Day-Care Dilemma" articles, neuroscientific evidence is used to comply with Piagetian theory of preoperational stages of development. The article describes in depth how the rapidly proliferating brain cells at birth make connections that shape a lifetime of experience. Thus, the author of this article points at that the first three to four years of development are critical and that "there is an urgent need . . . for preschool programs designed to boost the brain power of youngsters" (Nash, 1997, p.51) This argument is supported by hard, quantifiable evidence in the form of PET scans. Furthermore, the use of Piagetian tools to be incorporated in the education of toddlers in day-cares is stated to be a means that society can use to promote the intellectual development of young children who live in conditions that are a threat to their brain
Tuesday, November 26, 2019
Secrets essays
Secrets essays Everyone has secrets no matter who they are. The book I read is called Secrets and,of course, there are many secrets that people have in this book. A man named Melvin Wechsler is a fabulous director that everyone loves. He has a series called Manhattan that he is going to direct, and it is the best T.V. series of all time. He gets the best actors and actresses for his series and he knows it will be a hit. When he decided on all of the people he had chosen for the series, he didnt know that all of them had dark secrets. The main actress, Sabina Quarles, started to have a love affair with Melvin, and he suspected that she was cheating on him. What she was really doing was going to see her very ill son in San Francisco that no one knew about. Jane, another actress, had an abusive husband that didnt care about her. he turned her own children away from her, and raped her whenever he got a chance. She split up with him and started to fall in love with one of the actors on the ser ies, Zack.Zack, Janes lover, had a secret too. When he was young he was molested by his father. He was a homosexual for a long time before he met Jane. Jane completely changed his life and they got married.Gabrielle came from a rich family and she didnt want anyone to know about it. She thought that other actors or actresses would just think that she got acting jobs because of her money. She fell in love with Bill, another actor in the series, and she felt truly happy, and she didnt need money to make her happy.Bill had so many secrets. He was married to an actress before the series, but they had to keep their marriage a secret because of their careers. His wife became a drug addict and he finally left her. He always worried about her and wished that she would straighten up. One night he came home to find h ...
Friday, November 22, 2019
Definition and Examples of Monologues
Definition and Examples of Monologues A monologue is aà speech or compositionà presenting the words or thoughts of a single character. (Compare with dialogue.) Someone who delivers a monologue is called a monologuist or monologist. Leonard Peters describes a monologue as a dialogue between two people. One person speaking, the other listening and reacting, creating a relationship between the two (Demystifying the Monologue, 2006). Etymology From the Greek, speaking alone Examples and Observations It was the first day off in a long time, and all of us were trying to get a little rest and relaxation out by the pool at this big, modern hotel that looked something like a prison. If I had to call it anything I would call it a pleasure prison. It was the kind of place you might come to on a package tour out of Bangkok. Youd come down on a chartered bus - and youd probably not wander off the grounds because of the high barbed-wire fence they have to keep you in and the bandits out. And every so often you would hear shotguns going off as the hotel guards fired at rapid dogs down along the beach on the Gulf of Siam.But if you really wanted to walk on the beach, all you had to learn to do was pick up a piece of seaweed, shake it in the dogs face and everything would be hunky dory.(Spalding Gray, Swimming to Cambodia. Theatre Communications Group, 2005)A monologue is a predominantly verbal presentation given by a single person featuring a collection of ideas, often loosely assembled ar ound one or more themes. Note that I do not define it as a strictly verbal presentation; many, though certainly not all, successful monologuists also employ nonverbal elements to great effect, such as, their use of facial expressions and hand gestures, along with a variety of props and stage devices.(Jay Sankey, Zen and the Art of the Monologue. Routledge, 2000) Monologues and Dialogues A conversation is a dialogue, not a monologue. Thats why there are so few good conversations: due to scarcity, two intelligent talkers seldom meet.ââ¬â¹Ã (Truman Capote)There is no such thing as conversation. It is an illusion. There are intersecting monologues, that is all. We speak; we spread round us with sounds, with words, an emanation from ourselves. Sometimes they overlap the circles that others are spreading around themselves. They they are affected by those other circles, to be sure, but not because of any real communication that has taken place, merely as a scarf of blue chiffon lying on a womans dressing table will change colour if she casts down on it a scarf of red chiffon.ââ¬â¹Ã (Rebecca West, There Is No Conversation. The Harsh Voice, 1935) Two Versions of Hamlets Famous Monologue (Modernized Spelling) 1603 Version (Bad Quarto) To be, or not to be, aye theres the point, To die, to sleep, is that all? Aye, all. No, to sleep, to dream, aye, marry, there it goes, For in that dream of death, when we awake, And born before an everlasting judge, From whence no passenger ever returned, The undiscovered country, at whose sight The happy smile, and the accursed damned. But for this, the joyful hope of this. Whod bear the scorns and flattery of the world, Scorned by the right rich, the rich cursed of the poor? The widow being oppressed, the orphan wronged, The taste of hunger, or a tyrants reign, And thousand more calamities besides, To grunt and sweat under this weary life, When that he may his full quietus make, With a bare bodkin, who would this endure, But for a hope of something after death? Which puzzles the brain, and doth confound the sense, Which makes us rather bear those evils we have, Than fly to others that we know not of. Aye thatO this conscience makes cowards of us all. 1604-1605 Version (Second Quarto)To be, or not to be, that is the question:Whether tis nobler in the mind to sufferThe slings and arrows of outrageous fortune,Or to take arms against a sea of troubles,And by opposing end them. To die, to sleep - No moreand by a sleep to say we endThe heartache and the thousand natural shocksThat flesh is heir to! Tis a consummationDevoutly to be wished. To die, to sleep - To sleepperchance to dream: ay, theres the rub,For in that sleep of death what dreams may comeWhen we have shuffled off this mortal coil,Must give us pause. Theres the respectThat makes calamity of so long life:For who would bear the whips and scorns of time,The oppressors wrong, the proud mans contumely,The pangs of despised love, the laws delay,The insolence of office, and the spurnsThat patient merit of the unworthy takes,When he himself might his quietus makeWith a bare bodkin? Who would fardels bear,To grunt and sweat under a weary life,But that the dread of something after dea th,The undiscovered country from whose bournNo traveller returns, puzzles the will,And makes us rather bear those ills we haveThan fly to others that we know not of? Thus conscience does make cowards of us all,And thus the native hue of resolutionIs sicklied over with the pale cast of thought,And enterprises of great pitch and momentWith this regard their currents turn awryAnd lose the name of action.(William Shakespeare, Hamlet, Act Three, scene 1) The Lighter Side of Monologues You know, there are some things that are actually harder to do with two people. Like, monologues.(Tina Fey as Liz Lemon in 30 Rock, 2006) Pronunciation: MA-neh-log Also Known As: dramatic soliloquy Alternate Spellings: monolog
Wednesday, November 20, 2019
Lombardi's Italian Grill Essay Example | Topics and Well Written Essays - 500 words
Lombardi's Italian Grill - Essay Example Although Monica has proved to be a competent manager, her competence is not fully reflected in the business. This is because the business is experiencing slow growth resulting from reduced sales. The case study also indicates that Monica has identified the problems in her strategies (Perreault, Cannon, and McCarthy 65). After identifying the weakness in her strategies, Monica is considering making some improvements to increase her sales. Monicaââ¬â¢s business is doing better than average although it has not achieved perfection. The need to change her immediate marketing strategy indicates that her business is not doing according to her expectation. The need to adopt new strategies also indicates that her sales are below her target. Monica is currently operating under a moderate marketing strategy. This is because the strategy lacks sufficient tools and hence it is incompetent. However, her current strategy is in accordance with the four Pââ¬â¢s of management (Perreault, Cannon and McCarthy 25). Monica located her restaurant in a strategic position that is convenient to the customers. The restaurant is located in a strip mall that is next to a major highway. Monica also conducts her business in accordance with the second P of management. This is because she ensures that all her food items are sold at a moderate price to all customers. In the beginning, Monica used to buy a three-quarter page in the local dailies to promote Lombardi Grill and its products. Although Monica had acknowledged the need to advertise her products, she did not use an appropriate media. Monica could have advertised her products on the radio in order to reach many people. The main customer of her food products are the local people and therefore the business could have done better with a direct sales approach and a Monica considered several strategies that she could have applied in order to improve the performance of her business. Joining a franchise chain was one of her possible development strategies.
Tuesday, November 19, 2019
Managed Healthcare Assignment Example | Topics and Well Written Essays - 250 words - 2
Managed Healthcare - Assignment Example Information technology enables faster acquisition of test results as well as better forms of treatment being administered to the patients. The managed care sector is therefore keen on ensuring that they offer quality services to their patients (Kongstvedt, 2012). There are various factors in the managed care industry. These factors include the government, the employers and the employees as well as the providers. The process of providing managed care is driven by two factors which are the federal government policy and market-driven business practices. Each of this is important when it comes to care provision since the law has to be followed. On the other hand, an organization also has to consider whether it is making profits or not and just how up to standard their equipment is. This will ensure that despite the provision of managed care going on, they make revenue and stay up to
Saturday, November 16, 2019
Donald Duk Essay Example for Free
Donald Duk Essay Donald Duk is the story of a young man coming to terms of his identity as an American with Chinese descent and heritage. Donald felt that most Americans are prejudiced against Chinese so if he were to become American, he should reject his Chinese identity. Yet, at home, his parents also detest American culture. He began to be interested of his Chinese heritage because of the Central Pacific Railroad, which is a part of the Transcontinental Road built mostly by the Chinese immigrants. Upon reading Donald Duk, the interesting points of research include the immigration of Chinese to the United States, the reaction of Americans to immigration as well as the existence of racism and the way in which new generations of Chinese-Americans deal with issues of culture and identity. Outline for the Paper I. Reactions and thoughts on ââ¬Å"Donald Dukâ⬠A. Responses to ââ¬Å"Donald Dukâ⬠B. Literary Value of ââ¬Å"Donald Dukâ⬠II. Issues Dealt with by ââ¬Å"Donald Dukâ⬠A. Identity Crisis B. Chinese Immigration C. Racism in the United States Conclusion: How young Chinese-Americans in the United States Deal with identity and cultural issues. Annotated Bibliography Chao, R. K. (2003). Extending Research on the Consequences of Parenting Style for Chinese Americans and European Americans. Child Development, 72 (6), 1832-1843. Chinese parents do not know how to deal with the pressures and identity problems that beset their children. This journal article explores the issue and provides helpful recommendation for Chinese-American families. Chin, K. (1999). Smuggled Chinese: Clandestine Immigration to the United States. New York: Temple University Press. This book chronicles the history of Chinese immigration to the United States. What the immigrants did in the US and how they were brought there. This book can help provide background information about Chinese immigration. Chinese American Citizens Alliance. (2008). 65th Anniversary of Repeal of Chinese Exclusion Act. Retrieved 9 February 2009 from http://www. cacanational. org/. The Chinese Americans Citizens Alliance is a good source of facts and data concerning the experiences of Chinese Americans in contemporary United States. In addition to this, they may also have historical background and further information, which may serve as primary data for research. Rothstein, E. (2008). Museum Review: Seattle Asian Museum Moves Around the Corner and Into Its Identity. The New York Times, May 31, 2008. Retrieved 8 Feb 2009 http://www. nytimes. com/2008/05/31/arts/design/31muse. html? scp=2sq=chinese%20american%20identityst=cse. This museum review presents some information about Chinese and their role in the development of Seattle. The museum and the article, too, helps one understand the accomplishments of Chinese and Asians in the United States.
Thursday, November 14, 2019
The Physics of the High Jump Essay -- Science Essays
The Physics of the High Jump The world consists of many phenomena. Some of them are mysteries to us as human beings, while many others can be explained. Progressively over the centuries, science has helped us to better understand the spectacular things that physically affect the human race and the earth. Almost every single thing that deals with the physical aspect of our existence can now be explained through physics, which in turn helps us to better understand our surrounding environment. Where I have always been involved in sports, I am very interested in the specific physics that each sport consists of. One such sport that fascinates me is the high jump, and for this reason I am going to delve into the physics of the high jump and break it down to explain the different laws and physics that encompass it. The high jump can be broken down into three stages: the run up phase or approach, the take off phase, and the flight or bar clearance phase. By understanding these three stages and the different laws of phys ics that make them up, one will have a much greater understanding of the high jump and its mechanics. In order to begin this analysis, I need to start with the very first stage of the high jump, which is the approach or run up phase. The run up phase begins with the jumper standing up vertically, in position to begin running, about ten strides away from the bar that is to be cleared. According to professors Jesus Dapena and Alexander P. Willmott of the department of Kinesiology, from Indiana University,ââ¬Å"[the] run-up serves as a preparation for the takeoff phase, the most important phase of the jumpâ⬠(2). The run up phase can be broken down into several parts. The first part of the run up phase generally follows a straight-... ... world that are associated with the high jump. The high jump may not be a spectacular phenomena or even a mystery to many people, but it doesnââ¬â¢t change the fact that it is governed by many principles of physics. By understanding the physics that make up the high jump, one can obtain a totally new understanding of the mechanics of this incredible sport, and in doing so can acquire an appreciation for the principles of physics that govern our earth and us as a human race. Works Cited Dapena, Jesus, and Alexander P. Willmott. ââ¬Å"Scientific Services Project: (USA Track & Field),HIGH JUMP #23 (Men) Research Report.â⬠ââ¬Å"Diss. Indiana University, 2002.â⬠Kirkpatrick, Larry D., and Gerald F. Wheeler. Fourth Edition Physics A World View. Fort Worth: Harcourt College Publishers, 2001. Santos, Jim. Practical Coaching Techniques for the HIGH JUMP. Iowa: Championship Books, 1981.
Monday, November 11, 2019
Did Marie Antoinette deserve her infamous reputation?
Marie Antoinette is one of History's most infamous figures. History has her painted as flirtatious spend-thrift adulteress, who participated in many promiscuous affairs and wasted an awful lot of money. However, beneath her depicted personality there is someone else entirely, a caring and devoted mother, but also a brave and courageous woman. Marie Antoinette was born to the great Austrian empress Maria Theresa on November 2, 1755. She was never expected to be a Queen; however, she was a pawn in a plan of her Mother's which involved marrying all her female children off to rich noblemen from other countries, in order to strengthen Austria's alliances. She left home at the tender age of fourteen, to be married to Louis XVI of France. In the early stages of her reign, she was much adored by the people of France, for her willingness to interact with her people. However this love soon turned to hatred. She did alienate people in the French court, and often invited an exclusive group of friends to her property in Versailles, and people who weren't included began to taunt the queen, with words that would be put into extremes in later years. She was rumoured and suspected to have had a few affairs with a number of men, particularly Count Fersen with whom she was close friends with. However, this was never proven with historical evidence. She also indulged in many luxuries such as fine jewellery, rich silks and elaborate clothing, in addition to gambling. Whilst many of her subjects were starving, hungry and bedraggled, she consistently spent money, sometimes even money that she did not have. She was most famously recorded to have said ââ¬ËLet them eat cake' when told about the hungry peasants, begging for bread, however she did not say that, for it was actually said by a Spanish princess a hundred years antecedent. She also failed for many years to produce an heir (through no fault of her own) and refused to tolerate the sillier traditions and people in the court at Versailles. However, she wasn't all that the pamphlets claimed her to be. She was not harsh or cruel, for she was a devoted mother with a loving and caring nature. Secondly when the great mob of people stampeded into the palace, demanding her to be slain and slaughtered, she stood on the balcony with musket and loaded pistols pointing at her, and she just stood there, knowing that she could die at any second. Even when the revolt had come to murder her, they all lowered their weapons and shouted ââ¬ËLong Live the Queen.' She was very brave and influential. Thirdly, she never committed incest or abused her son, and this was almost definitely a lie by the revolt in order to make sure the jury was convinced of her death sentence. She was also very noble and not as self centred a s she is remember today for she had several opportunities to escape alone but refused to do so without her family. The affair of the necklace was also a set so as to frame her again for doing something she didn't do. I believe that Marie Antoinette was a victim of bad timing. I also believe that she was used as a type of scapegoat, for at a time when everything was going wrong for France, the people longed for someone they could blame, and she seemed the perfect target. Most of the accusations made about her were either exaggerations or completely fake. Her reputation for infidelity and wastefulness was used by her enemies to infuriate the masses against the monarchy. It is not true that she was completely innocent, for she was an avid gambler and spender, and this may have had some effect on the economic downturn of France in the 1700's, however I do not believe that she deserved the degree of abuse and reputation that she received.
Saturday, November 9, 2019
Ford Focus and Ford Motor Company Essay
When Alan Mulally took over as Chief Executive Officer at Ford Motor Company in 2006 the organization was losing billions of dollars. According to Tony Schwartz (2010), ââ¬Å"It had just come off reporting a $14. 6 billion loss for 2008, its fourth losing year in a rowâ⬠(para. 1). The article Alan Mulally-Making Ford a Model for the Future illustrates the progress of Alan Mulally and the four simple principles that are making the company become profitable. Principles are important in any organization and an employee needs to feel important and motivated to come to work. These are a few of the principles that Alan Mulally have implemented since 2006: Stand for something beyond profit. Rally your employees around a shared mission. Practice a realistic optimism. Tell the truth without fear (Schwartz, 2010). The turnaround at Ford Motor Company was not overnight. He invested in the vision ââ¬Å"One Fordâ⬠which has the idea of creating vehicles that will appeal to both American and European consumers by utilizing a common design theme that would move beyond the three-bar infatuation of the United States (Lavrinc, 2007). The transformation of the American icon was due to the One Ford vision and one year after 2008, Ford Motor Company reported a profit of $2. 7 billion. This transformation would not have happened if Alan Mulally did not take over in 2006. The ethical behavior by Ford Motor Companyââ¬â¢s Chief Executive Officer has shown to be a true testament to future CEOââ¬â¢s in the global market. When the company raised $23. 5 billion to finance the restructuring and accelerate the investment in new products it shows great leadership during the Great Recession (Bartiromo, 2011). This American icon is 110 years old and recently had the strongest third quarter profit in history in 2012. This would not have happened without Alan Mulally reducing the brands of Aston Martin, Jaguar, Mazda, Land Rover, and Volvo into the two main components that a person would vision on the road today Ford and Lincoln. The leadership is beyond extraordinary and models like the Ford Focus is now one of the countryââ¬â¢s best selling cars (Schwartz, 2010). The business environment is multifaceted with enormous challenges that face the global market. By focusing attention on a vision, the leader operates on the emotional and spiritual resources of the organization, on its values, commitment, and aspirations. The manager, by contrast, operates on the physical resources of the organization, on its capital, human skills, raw materials, and technology. The results that an individual observes currently are in direct correlation of the actions over the last five years. Ford has now paid back the $23. 5 billion that was taken out in 2006 to finance the restructuring and investment of new products. The company has started to hire and bring jobs back to the United States. According to Schwartz (2010), ââ¬Å"Mulally is taking an old-school industrial company and turning it into a model of how modern company ought to be runâ⬠(para. 3). Using the PESTEL Analysis to capture macro-environmental forces and including part of the Ansoff Product/Market Opportunity Matrix Ford Motor Company can thrive on market penetration strategies. The following PESTEL Analysis shows the six factors that are the biggest weaknesses and strengths perceived to be the primary data in the next five years for the automotive giant.
Thursday, November 7, 2019
Iraqi War An Unjust War
Iraqi War An Unjust War One reason why I believe the Iraq invasion was not justified is because it resulted in an escalation of violence in Iraq. Prior to the 2003 invasion in Iraq, the country had a functioning government in place and not many incidents of violence were witnessed. The war in Iraq resulted to the ousting of Saddam Husain, the then president, and caused a major destabilization in the country.Advertising We will write a custom essay sample on Iraqi War: An Unjust War specifically for you for only $16.05 $11/page Learn More While it is true that Iraq was plagued by human rights abuses under the reign of Saddam, the country was stable and somewhat affluent before the invasion. It was after these that the country has become turbulent with numerous incidents of gun battles and suicide bomb attacks. These insurrections that are rampant in Iraq are as a direct result of US occupation of Iraq. At the present, the security situation in Iraq is indeed stark and the country re mains very insecure. Kahl, Katulis and Lynch reveal that sectarian violence has erupted in many parts of the country and incidents of sectarian cleansing have followed leading to many deaths (86). Despite addition US forces being deployed to the country and negotiations being held, the violence in Iraq is still prevalent. Kahl, Katulis and Lynch note that there is little hope of national reconciliation or the formation of a stable environment in Iraq in the foreseeable future (83). The second reason for my belief that the war was unjustified is because war badly affects the economy and natural resources of the countries engaged in war. Both the US and Iraq have suffered economically as a result of the War. Before the war, the infrastructure in Iraq was in good conditions and the citizens enjoyed peace and stability with the availability of basic amenities. The war was accompanied by aggressive military campaigns on strategic targets in Iraq. These targets included military facilitie s, government buildings and major industries. After the overthrow of Saddam, loses continue to occur as suicide bombings destroying buildings and roads (Hicks 911). Recovering from these devastating effects of war is going to be a very expensive endeavor. For the US, the war on Iraq led to large amounts of money being taken from the federal reserves to finance the war. As of 2007, the war efforts had cost the US an estimated $1 trillion with most of the money going to military activities and reconstruction efforts (Kahl, Katulis and Lynch 92). These colossal sums of money could have been better used on more development oriented activities in the country rather than war efforts that lasted for years. The final reason why I believe that the invasion of Iraq was unjustified is because the war has led to an increased suffering for the civilian population in Iraq. At the very onset of the war, hundreds of thousands of Iraqis fled to the neighboring countries to seek refuge from the war. Kahl, Katulis and Lynch document that since the beginning of the war, an excess of four million Iraqis have fled the country or become internally displaced (86).Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More These group of civilians continue to live as refugees almost a decade after the war was begun. Research by Hicks et al. revealed that the Iraqi civilian population was the primary target for suicide bombers (913). Muggah notes that the impacts of warfare extend well beyond the number of combatants and civilians killed on the battlefield; a vast proportion of deaths occur indirectly owing to easily preventable diseases such as measles and dysentery (2). The war in Iraq has led to a collapse of basic health infrastructure, clean water and food which has led to death and suffering for the population. Considering the fact that one of the reasons for invading Iraq was to oust a tyrant who brought suffering to his people, the reality that the people of Iraq are suffering than they did during his reign as a result of the war shows that the war was unjustifiable. Warfare has been in existence all through the history of human civilization. The reasons for engaging in war have included: ideological differences, competition for natural resources, and protecting a countries territory to name but a few. While wars have inevitably led to death and suffering, most of them have resulted in some positive measures which has made them justifiable. The US invasion of Iraq is one of the wars whose costs far outweigh the benefits and it can therefore be seen as unjustifiable. This paper has demonstrated that the invasion of Iraq was an ill-advised undertaking which has mostly achieved negative results for both the US and Iraq. As long as this invasion continues, human lives will continue to be lost and the economic cost will escalate even higher. It would therefore be i n the best interest of both parties if the US withdrew its forces from Iraq and stopped the invasion. Such a move would result to reduced violence in Iraq since the violence is mostly in protest to the invasion. The huge financial burden that American taxpayers have been forced to bear as a result of the war would also be lifted if the war was ended. Kahl, Colin, Katulis Brian, and Lynch Marc. ââ¬Å"Thinking strategically about Iraq: report from a symposium.â⬠Middle East Policy 15.1 (2008): 82-110. Muggah, Robert. ââ¬Å"Measuring the True Costs of War: Consensus and Controversy.â⬠PLoS Med 8.2 (2011): 1-3.Advertising We will write a custom essay sample on Iraqi War: An Unjust War specifically for you for only $16.05 $11/page Learn More Hicks, Madelyn et al. ââ¬Å"Casualties in civilians and coalition soldiers from suicide bombings in Iraq, 2003ââ¬â10: a descriptive study.â⬠Lancet 378 (2011): 906ââ¬â914.
Monday, November 4, 2019
Brand and Burberry
Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues related to the challenges of product extension, management of the Burberry check and customer segmentation. To reach a recommendation, we come up with five criteria: Brand image; Financial implications; Competitive advantage; Market growth and Ease of business. As maintenance of the brand image is always the fore most important factor for the luxury brands in order to sustain in the market we based our recommendation on this criterion. Based on the situational analysis, we narrowed to the following three alternatives: 1. Status quo 2. Reposition the brand through segmentation of the market 3. Reposition the brand to target core customers After careful scrutiny and evaluation of alternatives, we recommended that Burberry should reposition its brand in order to target the core customers. By implementing this alternative, Burberry will be able to sustain its brand positioning in the fashion industry, which would provide competitive edge to Burberry over the other luxury brands. Association with high-end customers would further enhance the brand image, which would be very helpful to sustain the market growth in global arena. Further, Burberry would be able to implement this strategy with much less efforts and with minimum financial implications. 2. Situation and Problem Definition Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues related to the challenges of product extension, management of the Burberry check and customer segmentation. With the above issues in mind, we will carefully analyze the situation (Section 4) and develop the alternative course of actions (Section 5). Further, using the recommendation criteria (Section 3), we will evaluate each alternative (Section 6) and will come up with a recommendation in form of a business strategy that Burberry should adopt (Section7). Finally, we will prepare an action plan for the implementation of the recommended business strategy (Section 8). 3. Recommendation Criteria In order to evaluate the effectiveness of the alternatives and to reach a final recommendation, following criteria is devised. 1. Brand image: Burberry has gained a reputation as distinctive luxury brand with international recognition and a broad appeal. Any poor strategy at this stage would hamper the brand value of the company so the recommendation should strengthen the Burberry brand. 2. Financial implications: Firms often need to spend tremendous amount of money to make tangible changes to the product and packages, as well as intangible changes to brandââ¬â¢s image through advertising. Therefore, strategy adopted at this stage would have a huge impact on the profitability of Burberry. So alternatives will be evaluated to reach the final recommendation that should have minimum financial implications. . Competitive advantage: Another key criterion is that of competitive advantage. Fashion industry is highly competitive and Burberry is facing competition from all brands i. e. from lower end to higher end, and from lifestyle to fashion. Therefore, maintaining competitive edge in this market is very important and hence, we would take this factor into account in reaching the final recommendation. 4. Market growth: Repositioning and revival of the brand has led the company to the fast growing path and Burberry would like to continue it in future. Business strategy adopted by Burberry at this stage would have long-term impact on its growth. Therefore, market growth becomes an important criterion for basing any recommendation. 5. Ease of Business: Entrepreneurs always try to bring simplicity in their processes and business. Accomplishment of different strategies requires different level of efforts. Therefore, we will evaluate our alternatives on the dimensions of efforts. Maintenance of the brand image is always the fore most important factor for the luxury brands in order to sustain in the market. s very critical. Therefore, of all the criteria mentioned above, we have determined the brand image is the most important criterion on which we will base our recommendation. 4. Situational Analysis (refer Appendix A for SWOT analysis of Burberry) Since last five years, Bravo, chief executive of Burberry, renewed the popularity of the company brand by successfully implementing the combination of key strategic initiatives, including: à ·Changed the company name from Burberryââ¬â¢s to Burberry and introduced a contemporary logo and packaging. Introduced the Prorsum designer collection for women in Spring 1999, which further extended to menswear for the Spring 2000 season. In addition, the collection provided valuable design inspiration for the Burberry and Thomas Burberry clothing and accessories collections. à ·Enhanced the awareness and perception of the brand among customers and the fashion industry through an image-building global advertising campaign and extensive editorial coverage. à ·More modern merchandising focus and product extensions, transforming the fashion consciousness of the brand. Reviewed the distribution channels, leading to more focu sed presence in premier retailers worldwide. Additional opportunities were addressed in the retail division with the closure of a number of non-strategic Burberry stores, the opening of a new store in Las Vegas and a new flagship store in London. à ·More disciplined stock control, enhanced systems and a substantial reduction in the size of the range, leading to improved profitability. à ·Renegotiation of Japanese licensee arrangements resulted in enhanced control of the brand, the confirmation of Burberrys pre-eminent position in Japan and a very significant boost to profitability. Analysis of the marketing plan of Bravo on the four dimensions of marketing mix (4Ps) reveals the Burberryââ¬â¢s present competitive positioning in the fashion industry. Bravo targeted to transform Burberry products as luxury products with functionality and positioning Burberry as a luxury brand, which is ââ¬Å"aspirational but also functional. â⬠She promoted the Burberry brand in two phases. The first ad campaign conveyed the brand values as ââ¬Å"classic and chic and fun and wittyâ⬠and second ad emphasized on the fashion side by presenting ââ¬Å"good girl bad girlâ⬠theme. Further, in order to present the brandââ¬â¢s new position in the market, she raised the prices and focused on a particular price point. The price range of Burberry apparels is comparable to Hugo Boss (Exhibit 15 of the case) and that of accessories is between Coach and Gucci (Exhibit 16 of the case). Finally, she attained the global presence of Burberry by utilizing three distribution channels (retail, wholesale and licensing) and by exercising tight control over its distribution channel. Bravoââ¬â¢s goal was to transform Burberry from a tired outwear to a luxury lifestyle brand that is aspirational, stylish, and innovative. However, in order to attract younger customers while retaining Burberryââ¬â¢s core customer base, promotion campaign seems to be an inherent juxtaposition of almost opposite association in Burberryââ¬â¢s new position. In first phase, ad campaign seems to convey the classic and new style of the brand while in second phase, it emphasized more on the fashion side of the brand, which resulted in the popularity of the brand among the non-target customer, urban youth and hip-hop musicians. As the lifestyle of a new non-target customer is very different from the lifestyles of Burberryââ¬â¢s core customers, there is a probability that the brand affiliation of Burberry with this non-target market would eventually alienate Burberryââ¬â¢s core customers. Analysis of the Burberry sales breakdown chart clearly indicates the increase in the percentage sales of the accessories to the total sales and decrease in the percentage sales of apparel to the total sales, over the three years. In case of accessories there are two main reasons for the increase. One, the wide range of price points made them an accessible entry point for new customers and secondly, Bravo rightly set the price of its accessories according to its niche i. e. between the price range of Coach and Gucci products. However, in case of apparels, although Burberry put lot more efforts as compared to other sections (introduction of 450 to 500 apparels styles each season in womenswear and 330 to 350 apparels styles each season in menswear), its percentage sales did not increased, primarily because of incorrect pricing. Market research showed that apparels of Burberry has a niche between the labels of Polo Ralph Lauren and Giorgio Armani, but Bravo priced its apparels almost equal to Hugo Boss, which is much higher then the target competitors. This inconsistent with the original positioning might make consumer confused and even suspicious of the brandââ¬â¢s overvaluation, which in turn will somehow damage its image. On the other hand, even with the higher price range, over all increase in the sales of the apparels points to the requirement of the revaluation of the Burberryââ¬â¢s niche in the market. As markets are not stagnant, especially in the fashion industry where the consumerââ¬â¢s tastes and trends shift very rapidly, Burberry should constantly review the needs and wants of the customers. Thus to maintain the competitive edge in the market, Burberry should constantly update its product. Extension of the existing product line and entering into new needs product categories would be the two strategies that Burberry should adopt to sustain the growth of the company. Burberry is known in the fashion market for its distinctive checks. Thus the brand image of Burberry is associated with the checks. Further, having customers who buy Burberry products only because of its prominent checks and also, customers with one item check aspirational in the target market segment, forming a strategy to manage the ubiquity of check become even more critical for Burberry, which would clearly affect the positioning of the brand. Overuse of the check pattern can present a risk of diluting the brand, which can eventually lead to customer burnout. In sum, analysis of the case indicates that over the past five years, Bravo and her team were able to revive the Burberry brand and provide the new positioning in the market. However, there are some areas, such as, pricing of apparels and consistency in target market, which does not reflects the discipline of the luxury brand and demands repositioning. While there are other new areas, such as, management of the Burberry check and extension of product line, that should be addressed to maintain the popularity of the brand. Thus, it clearly indicates the requirement of the repositioning of the brand in order to sustain the brand image and to lay foundation for long-term growth of the company. 5. Alternatives Following are the alternative business strategies that Burberry can adopt for managing the popularity of the brand and strengthening the brandââ¬â¢s positioning in order to sustain the growth of the company. 1. Status quo 2. Reposition the brand through segmentation of the market 3. Reposition the brand to target the core customers 6. Evaluation of Alternatives 1. Status quo: This is the simplest alternative, as it requires Bravo and her team to perform no action other than continuing the business in same manner. Sustain the brand position as aspirational luxury brand along with functionality factor and advertise it with the goal being to attract younger customers while retaining Burberryââ¬â¢s core customers base. Further, focus on the set price point in the apparel and accessories market, continue with the extensive use of Burberry check, update the current product line, and further tighten the control on the distribution channels. The advantage of this alternative is that it is very easy for the Bravo and team to follow as they have hand on experience with this strategy. Also, sustaining this strategy would be having very less financial implications. However, in the changing world of fashion and lifestyle, this strategy would not be able to sustain the brand image for the long term, which would result in the loss of competitive advantage over the other luxury brands that Burberry brand has attained over the last five years by reviving the brandââ¬â¢s positioning. With the same strategy in place, sustaining market growth would also be hard to achieve. 2. Reposition the brand through segmentation of the market: Under this alternative, Bravo and her team, should adopt a strategy to change brand focus to target two segments of the market, hip-hop youth and core customers and realign the brandââ¬â¢s core emphasis with changing market preferences. Thus, introducing two new product categories, one with designs and fabric representing the latest fashion that matches with the wants and needs of the new market segment of Hip Hop musicians and urban youth, and another with high-profile high-end fabric and design representing the lifestyle that addresses the needs and wants of the core customers. Further, reassessing the Burberry niche in the market and setting the prices of the products accordingly and realigning the use of Burberry checks according the market segments. The advantage of adopting this strategy is that it would enhance the competitive advantage of the Burberry brand over the other luxury brands. It would help the Burberry brand to represent both, fashion and lifestyle, at same time thus increases the likelihood of increasing the market growth. However, even with the clear segmentation, it would not eliminate the concern that youth affiliation with Burberry brand would alienate Burberryââ¬â¢s core customers, which would have a negative impact on the brand image of Burberry. Further, although repositioning will improve the brandââ¬â¢s fit with its target segment, it is not without cost. A risk of not recovering the costs if repositioned brand is not credible to the customer is also associated with this strategy. It would also be very difficult to maintain these two different segments of market and would demand lot of efforts from the Bravo and her team. 3. Reposition the brand to target core customers: Under this alternative, Bravo and her team should focus on its core customers by realigning the brand positioning, and grow the brand in the emerging global markets. The strategy to realign brand positioning will include the use of high-profile fabric and design that should represent both lifestyle and fashion. Burberry will also have to devise the strategy for the use of Burberry check in order to bring soul to its designs and to re-evaluate his niche in the market in order to align the price of its apparels and accessories accordingly. This strategy will guarantee the sustainability of the loyalty of the Burberryââ¬â¢s core customers. This brand affiliation with the core customers would enhance the brand image, while strategic use of Burberry checks and introduction of products with both lifestyle and fashion would help to sustain the brand positioning in the fashion industry. This would provide the competitive edge to Burberry over the other luxury brands. Emergence in the new global market would provide enough opportunities to Burberry to maintain its market growth, however, in the short run, losing some section of the non-target customer would hurt the revenues of the company but in the long run, core customer loyalty would be beneficial to the company. Implementation of this strategy would also be easy for Bravo but it would be challenging to the designing team of Burberry to develop design that should represent both fashion and lifestyle. Burberry would also have to incur some costs in order to reposition the brand that fits with its target customers. 7. Recommendation In order to assess the different alternatives mentioned in Section 6, we will use the criteria mentioned in Section 3: Brand image; Financial Implication; Competitive advantage; Market growth; and Ease of Business. We set up a chart listing all alternatives and assign points to each alternative based on the five criteria. Ranks are assigned with a higher number indicating higher rank i. . better the alternative ranked against specific criteria, higher the number assigned. Of all the criteria mentioned above, we have determined that brand image is the most important criterion so we have assigned double the weight as compare to the weights of other criteria. Finally, the alternative that collects the maximum total points shall be considered as the alternative of our choice. AlternativeBrand ImageFinancial implicationsCompetitive advantageMarket growthEase of BusinessTotal Weight2 x1 x1 x1 x1 x Status quo2311310 Reposition through segmentation of the market4123111 Reposition by targeting core customers6232215 Based on the analysis of the chart above, it is recommended that Burberry should reposition its brand in order to target the core customers. By implementing this alternative, Burberry will be able to sustain its brand positioning in the fashion industry, which would provide competitive edge to Burberry over the other luxury brands. Association with high-end customers would further enhance the brand image, which would be very helpful to sustain the market growth in global arena. Further, Burberry would be able to implement this strategy with much less efforts and with minimum financial implications. 8. Action Plan The recommended alternative can be implemented in three phases. 1. Brand strategy formation and brand repositioning 2. Brand strategy implementation 3. Measurement, evaluation and adjustment of brand strategy Phase 1: Brand strategy formation and brand repositioning Redefine the corporate mission statement that should address the target customers. Formulate strategies to address internal requirements, such as, design of Burberry products that represents lifestyle and fashion and management of usage of Burberry checks, and external requirements, such as improvement of customerââ¬â¢s brand recognition and reinforcement of the new brand, while maximizing the effectiveness of financial budgets. Phase 2: Brand Identity system It would be accomplished in two steps: Step 1: Brand Identity System: conveys a single Brand image and personality through all your marketing communications. The brand value conveyed by advertisement campaigns should match the corporate goal of brand positioning. Step 2: Integrate Marketing Strategy: leverage Brand Strategy across all marketing communications and extend the strategy internally i. e. to all the related departments. Further, reinforce the ââ¬Å"Defined Brandâ⬠through interactions both internal and external to your organization in order to strengthen your Brand. Phase 3: Measurement, evaluation and adjustment of brand strategy It would work as the quality check on the brand strategy. To accomplish this phase, two step approach should be used Step 1: Response Analysis and Tracking System: obtain feedback by setting up a Response Analysis and Tracking System for individual media, as well as measuring the effectiveness of marketing investments. Further create an objective metrics that should measure the performance of your Branding Strategy in creating awareness/exposure, inquiry and action/sale. Step 2: Evaluation and Adjustment: ongoing evaluation of performance is critical to gauge the impact of the Brand on the markets. In order to make effective adjustments, a system should be devised to ensure effective and fast responsiveness to the feedback. Appendix A: SWOT ANAYLSIS Environment Evaluation PositiveNegative Internal Strengths-Leading luxury brand with more than 150 years of istory-A top management team made up of A-list industry talent -Broad market base and product lines;-Global presence-Wide brand awareness; Burberry check widely known around the world and derived 25% of all company revenue-Brand is considered classic as well as contemporary-Large profit margins-Tight controls over the distribution channelsWeaknesses-possibly over-extended brand that do not relate to the brandââ¬â¢s image -Historical problems as sociated with licensing and check management-The actual price is not consist with its price positioning-Heavy reliance on the check pattern-Newly emerging customer base could alienate core customer base. ExternalOpportunities-growing luxury market in Asia Pacific-Extending product categories and customer segments Threats-Competition with both lifestyle and fashionable brands. -Volatile industry
Saturday, November 2, 2019
Investigation of financial conservatism in the United Kingdom and Dissertation
Investigation of financial conservatism in the United Kingdom and China - Dissertation Example The financial data from selected conservative firms is analyzed empirically to prove the hypothesis that economic and financial crises and the structure of financial policies based upon conservative idioms are mutually inclusive. TABLE OF CONTENTS ABSTRACT 2 CHAPTER ONE: INTRODUCTION 4 1.1 Background of the Study 5 1.1.1 The United Kingdomâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.....6 1.1.2 Chinaâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦.9 1.2 Conservative Financial Theoryâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..12 1.2.1 Pecking Order Theory 13 1.2.1 Agency Theor y vs. Stewardship 13 1.3 Financial Distress Theory 15 CHAPTER TWO LITERATURE REVIEW 17 2.1 Economic Theory 17 2.2 Empirical 20 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 21 3.1 Theoretical Framework 21 3.2 Hypothesis 22 3.3Method 23 3.4Data Sample 23 3.5Results 26 3.6 Interpretation of Results 28 CHAPTER FOUR CONCLUSION AND RECOMMENDATIONS 29 REFERENCESâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦....30 APPENDICESâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦...â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦33 CHAPTER ONE INTRODUCTION In considering the business world, it is worth noting that its environment of microeconomic activities lies within an unvarying state of transformation. This means therefore that the p articular indicators which served as tremendous financial assessment tools in a previous study can bear different meanings thereafter, hence many factors die and are born so as to maintain limits of time variations (Ahmed, A. S., B. K. Billings, R. M. Morton, and M., 2009). According to Easterby-Smith, an agency faces challenges in ; organizing and coordinating staffs, addressing diverse and unforeseen problems in ways that assure the continuity of any course of action, manoeuvring successfully between cultural, financial, and technical impediments, and lastly recovering an organization from fragments (Mark Easterby-Smith,2012).Financial distress is the reality that agencies cannot accomplish these achievements but rather struggle to meet financial obligations in a timely manner. Prospective macroeconomic productivity cannot take into account the unexpected determinants such as supply and demand or environment, all of which give a represent the highs and lows of life itself. The var iables provide a distinct outline that can be used in comparing the actual from the prospective (Balkrishna, H., Coulton, J.J. and Taylor, S.L., 2007). For this reason, financially conservative agencies tend to hold more cash reserves and minimize leverage. Today, interpretations of Finance and Accounting that are used to make important decisions are based upon different philosophies of macroeconomic applications. For the purposes of this study, applications of the theories of Financial Conservatism and Financial Distress used in Business Finance are analyzed for firms in the United Kingdom (UK) and in China. The empirical analysis consists of the financials of 100 companies from the fiscal years 2007 and 2009 (Ball, R., Bushman, R.M., and Vasvari, F.P., 2008a). 1.1 Background of the Study A universal principle of Business is to minimize possible risk and loss. Agencies adopt different structures based on personal beliefs and
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